Minimum Advertised Price (MAP)
The lowest price a reseller is permitted to advertise a product for.
Also known as: MAP, MAP policy
What is Minimum Advertised Price (MAP)?
Minimum Advertised Price (MAP) is a policy set by a brand specifying the lowest price a reseller may advertise its product for, protecting brand equity and channel margins from a race to the bottom. MAP governs advertised price, not the actual selling price, which keeps it on the right side of pricing law. Enforcing MAP across many resellers and marketplaces is an ongoing monitoring burden.
How Endless handles it
Endless keeps MAP floors on the product record and surfaces them alongside channel pricing, so the brand can spot and act on violations instead of discovering them in a customer complaint.
Related terms
Browse the full commerce operations glossary.
See it on your channels.
Spend your time on the business, not the busywork. Book a demo and watch Endless run your operations across every channel you sell on.
Book a Demo