Pricing & Profitability
Pricing & Profitability
Margins are a system, not a spreadsheet. This hub covers DTC and wholesale pricing strategy, ladders and breaks, terms, freight recovery, and promos without self-harm. We map how pricing decisions flow into purchase planning, MOQs, and retailer expectations. You’ll find calculators, templates, and negotiation scripts for line reviews and trade shows. We connect wholesale enablement—orders, portals, and compliance—to the P&L so you protect contribution margin while you scale.
Why Should You Care About Pricing Strategy?
Because it’s the quietest source of margin leakage.
Pricing sets how value is captured across channels, translating costs and strategy into contribution margin. Tight execution prevents leakage and funds sustainable growth.
Core Topics
- Wholesale Price Lists and Terms
- Landed Cost & Freight Recovery
- MAP, Bundling, and Promotions
- Contribution Margin by Channel
How Endless Helps
CommerceOS surfaces contribution margin by channel and customer, ties it to PO planning and MOQs, and enforces pricing and terms in portals and EDI.
Protect margin without killing growth →Resources & Guides
- Wholesale Pricing Calculator
- Line Review Prep Checklist
- Trade Show Order Form Template
Start Here
Wholesale Pricing Strategy for DTC BrandsFAQs
How do I set wholesale price vs. MSRP?
Anchor to target contribution margin; model freight, chargebacks, co-op, and payment terms before finalizing.
What discount structure works for B2B?
Use clear breaks tied to MOQs and lead times; reward predictability and pre-booked orders.
How do promos affect replenishment?
Forecast lift, increase safety stock temporarily, and cap promo volume by operational capacity.
Can I pass through freight?
Yes—codify in terms, align with retailers early, and reflect true landed cost in pricing ladders.
