Who is Food52?

Food52 is a leading culinary and home goods marketplace that curates high-quality kitchenware, tableware, and home essentials from a variety of independent makers and suppliers. By blending commerce, content, and community, Food52 has built a loyal audience of home cooks and design enthusiasts who rely on the brand for both inspiration and unique products.

• Food52 partners with dozens of independent suppliers to offer a diverse product catalog.
• Managing product data across multiple vendors created inefficiencies and inconsistencies.
• Customers were receiving multiple shipments for a single order, increasing costs and complicating the customer experience.

The Challenge: Disjointed Product Data and Inefficient Fulfillment

As Food52 scaled, coordinating inventory and product data across dozens of suppliers became increasingly complex. Each supplier managed its own product details, availability, and pricing, leading to inconsistent data, order fulfillment delays, and costly multi-shipment orders. Customers who purchased multiple items often received them in separate shipments, increasing logistics costs and leading to a fragmented shopping experience.

The Solution: A Unified Data and Fulfillment System with Endless Commerce

Endless Commerce helped Food52 centralize product data by integrating supplier catalogs into a single, unified system. This ensured accurate product details, real-time inventory tracking, and seamless order management across vendors.

Additionally, intelligent order consolidation allowed Food52 to route multi-item orders to the most efficient fulfillment locations, significantly reducing the number of separate shipments per order. By analyzing inventory distribution, customer locations, and warehouse proximity, Endless Commerce optimized fulfillment paths, cutting unnecessary shipping costs and delivery times.

The Results: A More Efficient and Customer-Friendly Shopping Experience

• 80% Reduction in Multi-Shipment Orders – Fewer split shipments lowered logistics costs and improved sustainability.
• Improved Data Accuracy Across Suppliers – Centralized product information eliminated discrepancies and enhanced operational efficiency.
• Faster, More Reliable Order Fulfillment – Optimized routing ensured quicker deliveries and a better customer experience.

By partnering with Endless Commerce, Food52 streamlined its supplier coordination, cut fulfillment inefficiencies, and delivered a more seamless shopping experience for its customers. We'd call that a treat.

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