Who is Pattern Brands?

Pattern Brands is a family of direct-to-consumer (DTC) home goods brands dedicated to helping people enjoy daily life through thoughtfully designed products. With a growing portfolio that includes brands like Onsen and GIR, Pattern Brands has embraced a multi-channel approach to ensure their products reach customers wherever they shop.

• Pattern Brands sells across multiple DTC and marketplace platforms.
• Managing expansion across various sales channels created operational complexity.
• The company needed a scalable system to support rapid marketplace growth and efficient fulfillment.

The Challenge: Scaling Without Losing Efficiency

As Pattern Brands expanded its presence across a growing number of sales channels, keeping product data, inventory, and fulfillment in sync became a major challenge. Each marketplace had its own listing requirements, pricing structures, and fulfillment standards, leading to disjointed inventory management, inconsistent product data, and inefficient fulfillment operations.

Managing orders across dozens of marketplaces also resulted in high fulfillment costs and shipping inefficiencies. Without a centralized system to unify these channels, Pattern Brands risked overselling inventory, slow order fulfillment, and costly logistical missteps.

The Solution: Multi-Channel Optimization with Endless Commerce

Endless Commerce helped Pattern Brands streamline and scale its multi-channel operations with a centralized commerce engine that optimized inventory, fulfillment, and product data management across 61 different channels (and counting).

• Automated Product Data Management – Ensured consistency across all sales platforms, reducing errors and manual updates.
• Real-Time Inventory Sync – Eliminated overselling and stockouts by keeping stock levels updated across all channels.
• Intelligent Order Routing – Optimized fulfillment by selecting the most cost-effective and efficient warehouse for each order, reducing shipping costs and delivery times.

The Results: Seamless Multi-Channel Expansion

• 61+ Integrated Sales Channels – A streamlined, scalable approach to selling across diverse marketplaces.
• 30% Reduction in Fulfillment Costs – Smarter order routing cut down on unnecessary shipping expenses.
• Faster, More Reliable Fulfillment – Optimized operations ensured products reached customers quicker and more efficiently.

By partnering with Endless Commerce, Pattern Brands successfully expanded its multi-channel sales strategy while keeping fulfillment and inventory management seamless—allowing them to scale without sacrificing efficiency or customer experience.

Looking to scale your multi-channel sales without the headaches? We're feelin' your patterns.