Demand Sensing
Using near-real-time signals to adjust short-term demand expectations.
What is Demand Sensing?
Demand sensing is a short-horizon complement to traditional forecasting that uses near-real-time signals — recent point-of-sale, 852 sell-through, web traffic, weather — to detect and react to demand shifts faster than a monthly forecast can. Where forecasting sets the plan, sensing catches the surprises. It is most valuable for fast-moving or seasonal goods where a week’s lag means a stockout or a glut.
How Endless handles it
Endless turns live sell-through and channel signals into fast reorder and reallocation cues, so operators react to a demand spike in days, not at the next planning cycle.
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