Sell-Through Rate
The percentage of received inventory sold in a given period.
Also known as: sell-through, STR
What is Sell-Through Rate?
Sell-through rate is the percentage of inventory sold during a period relative to what was received, a fast read on how well a product is moving. It is a core signal for reorder, markdown, and assortment decisions, and for wholesale it is what retailers watch to decide whether to keep carrying a brand. Low sell-through in a retail account is an early warning of a delisting.
How Endless handles it
Endless surfaces sell-through by SKU, channel, and account — including from 852 data — so brands can act on a slow-moving product before a retailer does it for them.
Related terms
Browse the full commerce operations glossary.
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