Average selling price calculator
What the average unit sells for across a period.
Formula
ASP = total sales revenue ÷ units sold
Runs in your browser. Nothing is sent anywhere.
Average selling price
$38.46
average selling price
Worked example
$1,000,000 of total revenue across 26,000 units puts ASP at $38.46. Compare it by channel and the spread shows what marketplace fees and wholesale terms cost you before a single deduction lands.
When you reach for this
The quickest read on price realization across a period or a channel. Compare ASP by channel to see what marketplace fees and wholesale terms are costing you.
How to read the number
ASP and AUR diverge when returns and allowances are material — ASP runs on gross revenue, AUR on net sales. If the two are far apart, the difference is the story.
Metrics that travel with it
Questions operators ask about this metric
Which revenue figure belongs in ASP?
Gross revenue, before markdowns and allowances. That is exactly what separates it from AUR, so mixing the inputs produces a number that means neither one.
What is ASP good for?
Watching what customers paid, period over period and channel by channel. It answers the price question and says nothing about the margin question.
Why compare ASP across channels?
Because the same product carries different economics in each. A marketplace ASP that looks strong can still net less than a lower wholesale ASP once the fees come out.
Should a bundle count as one unit or several?
Count the units the customer received, and stay consistent. Counting a three-pack as a single unit inflates ASP and makes the channel look premium when it is only bundled.
Stop calculating this by hand
Every number on this page comes out of data you already have — orders, shipments, inventory, deductions. Endless keeps those in one source of truth instead of four exports, so the metric updates on its own and agents watch it for you.