Margin and pricing

First cost to store cost calculator

Supplier price plus everything it takes to land it.

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Formula

Store cost = first cost + freight + duties + handling + allocated overhead

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First cost to store cost

$23.10

store cost per unit

Worked example

A $18.50 first cost plus $1.85 freight, $1.20 duties, $0.65 handling, and $0.90 allocated overhead lands at $23.10. Price against the $18.50 and you have given away nearly five dollars a unit before the first sale.

When you reach for this

The cost figure that belongs in a margin calculation. First cost is what the supplier invoiced; store cost is what the unit actually cost you by the time it could be sold.

How to read the number

Pricing off first cost is the most common way a line review produces a margin that never materializes. If you need the full shipment view with duty modes and per-unit allocation, the landed cost calculator handles it.

Questions operators ask about this metric

What separates first cost from store cost?

One is an invoice and the other is a total. Everything spent getting the unit to a sellable state sits in the gap, and pricing off the invoice gives away that gap before the first sale.

What belongs in allocated overhead?

Receiving labor, inbound handling, and the share of storage the unit consumed before it shipped. Keep the basis consistent across SKUs or the comparison stops meaning anything.

How do I allocate freight across a mixed shipment?

By weight or by cube, whichever dominates your freight bill, and never evenly per unit. Even allocation makes light items look expensive and heavy items look cheap.

Does duty belong here or in landed cost?

Both, and store cost includes it. Store cost is the per-unit view you price against; landed cost is the shipment view you build when duty modes and allocation need working out.

Stop calculating this by hand

Every number on this page comes out of data you already have — orders, shipments, inventory, deductions. Endless keeps those in one source of truth instead of four exports, so the metric updates on its own and agents watch it for you.