Profit dollars per linear inch calculator
What each inch of shelf earns in profit.
Formula
Profit per linear inch = gross profit dollars ÷ shelf space in linear inches
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Profit dollars per linear inch
$500.00
gross profit per linear inch
Worked example
$48,000 of gross profit across 96 linear inches is exactly $500.00 an inch. Use the retailer’s margin rather than yours, because the buyer is measuring what their store earns on the space.
When you reach for this
The version retailers optimize on. Winning space is easier when you arrive with the metric the buyer is already being measured against.
How to read the number
Use the retailer’s margin, not yours. The buyer is measuring the profit their store earns on the space, which is a different number from the profit you earn on the sale.
Metrics that travel with it
Questions operators ask about this metric
Whose margin belongs in the numerator?
The retailer’s. The profit their store earns on that space decides the listing; your margin on the sale is a different number and not the one being ranked.
How do I find the retailer’s margin?
From the wholesale price and the shelf price they set. Promotions move it, so use the pricing that applies to the period the review covers.
Why does this beat sales per linear inch?
Because retailers optimize for profit per inch. Arriving with the sales version invites the buyer to run the profit version themselves, and you may not like the result.
Should allowances I pay the retailer count?
Yes, because they raise the retailer’s effective margin. Leaving them out understates your case in the one conversation where this number is doing work for you.
Stop calculating this by hand
Every number on this page comes out of data you already have — orders, shipments, inventory, deductions. Endless keeps those in one source of truth instead of four exports, so the metric updates on its own and agents watch it for you.