What is dropship in a retail context?

Retail dropship means the retailer lists and sells your product but never holds it — the order comes to you and you ship it directly to the shopper, in the retailer’s packaging and to its service standards. It gives a brand shelf presence without the retailer carrying inventory risk.

Dropship shifts the compliance burden onto the supplier. Ship-time windows, packing-slip branding, tracking upload deadlines, and inventory feed cadence are all enforced, and the penalties work like any other vendor compliance programme.

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