What is a routing guide?
A routing guide is the retailer’s rulebook for how suppliers must ship to it. It specifies approved carriers, how freight is booked and paid, labelling and palletisation standards, delivery appointment procedures, packing rules, and the documents required at each step. Every rule in it is enforceable, and most carry a named penalty for breaking it.
Routing guides change without much notice, and the current version is the one that applies. A supplier shipping to last season’s rules is the ordinary cause of a sudden run of chargebacks against an account that had been running cleanly.
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