Minimum Order Quantity (MOQ)
The smallest order a supplier will accept, by units or dollar value.
Also known as: MOQ
What is Minimum Order Quantity (MOQ)?
A Minimum Order Quantity (MOQ) is the smallest quantity — in units, cases, or dollars — that a supplier will accept on an order, whether from a manufacturer to a brand or a brand to its wholesale buyers. MOQs exist to make production and fulfillment economical, but they force working-capital and forecasting tradeoffs: too high and you tie up cash, too low and you erode margin. MOQs interact tightly with lead times and safety stock in any planning decision.
How Endless handles it
Endless factors MOQs and lead times into replenishment suggestions, so purchasing hits supplier minimums without overbuying slow movers.
Related terms
Browse the full commerce operations glossary.
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