What chargeback rate is normal?

Measure it as chargeback dollars over gross sales for the account. Suppliers running clean operations generally keep it under 1%, and anything sustained above 2 to 3% means something in the process is broken. The figure varies by retailer, since compliance programmes differ in both strictness and fee levels.

Track it per account. One retailer with a strict programme can carry a whole portfolio’s average, and the blended number hides which relationship needs the work.

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