Inventory
What is sell-through rate?
Sell-through is the share of received stock sold in a period: units sold divided by units received, expressed as a percentage. It measures how fast a product converts into revenue, and retailers use it to decide whether a line keeps its shelf space.
Sell-through and fill rate get confused. Sell-through is about consumer demand pulling product off the shelf; fill rate is about you supplying what a buyer ordered.
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