What is the difference between FBA and merchant-fulfilled on Amazon?
With Fulfillment by Amazon you send inventory into Amazon’s network and Amazon picks, packs, ships, and handles customer service, with Prime eligibility included. Merchant-fulfilled means you hold the stock and ship the orders yourself, keeping control of inventory and packaging and taking on the service standards.
The decision is partly an inventory one. Units committed to FBA are held in Amazon’s network and are not available to your other channels without a removal order, so FBA splits the pool as well as the fulfillment.
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