Inventory Allocation
Deciding how to divide finite inventory across channels and orders.
Also known as: allocation, channel allocation
What is Inventory Allocation?
Inventory allocation is the discipline of deciding how a finite pool of stock gets divided across competing demands — DTC, wholesale accounts, marketplaces, and dropship — especially when supply is constrained. Poor allocation either starves high-margin channels or oversells scarce SKUs into penalties. It becomes a real strategic lever the moment a brand sells the same product in more than one place.
How Endless handles it
Endless allocates from a single inventory pool with channel-aware rules, so operators can protect a key wholesale account’s fill rate without blindsiding the DTC store.
Related terms
Browse the full commerce operations glossary.
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