Wholesale & B2B
What do I need ready before a wholesale trade show?
The ordering apparatus, before the booth. Current line sheets with case packs and minimums, a price list with dated terms, samples, a way to write orders on the spot, and stock or production capacity to cover what you sell. Buyers who leave without a way to order rarely come back to one.
The common failure is winning orders you cannot fund or fill. A show can generate several months of demand in three days against lead times that have not moved.
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