Wholesale & B2B
What is a line sheet?
A line sheet is the ordering document a wholesale buyer works from. It lists every SKU available with a product image, style or item number, colourways and sizes, case pack, wholesale price, suggested retail price, and minimum order. It is built for placing an order rather than for persuading anyone.
A line sheet and a lookbook do different jobs. The lookbook sells the range; the line sheet is what a buyer fills in, so anything decorative that pushes the item numbers off the page makes it worse.
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