Wholesale & B2B
What is a sell sheet and how is it different from a line sheet?
A sell sheet makes the case for one product on one page: what it is, who buys it, why it sells, the margin it delivers, and the logistics facts a buyer needs. A line sheet is the full range formatted for ordering. The sell sheet persuades; the line sheet transacts.
Buyers judge a sell sheet on the numbers a category review needs — velocity in comparable doors, margin, case dimensions, shelf life. Brand narrative without those gets filed.
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