Wholesale
Selling products in bulk to retailers or distributors who resell them.
What is Wholesale?
Wholesale is the business of selling products in bulk to retailers or distributors at a discounted price, who then resell them to end consumers. It trades lower per-unit margin for volume and distribution, and runs on purchase orders, line sheets, payment terms, and — with larger accounts — EDI compliance. For a DTC brand, adding wholesale means adding an entirely different operational motion alongside its direct channel.
How Endless handles it
Endless runs DTC and wholesale on one platform, so a brand’s inventory, catalog, and orders stay unified even as the wholesale channel adds POs, terms, and EDI.
Related terms
Browse the full commerce operations glossary.
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