B2B E-Commerce
Selling to business buyers online, with account-specific pricing and terms.
Also known as: B2B commerce, B2B
What is B2B E-Commerce?
B2B e-commerce is the online selling of products to business buyers — retailers, distributors, resellers — rather than consumers, with the mechanics that implies: negotiated pricing, customer-specific catalogs, credit terms, and reorder workflows. It differs from DTC in that buyers order in volume, expect net terms, and often reorder the same assortment repeatedly. A good B2B storefront makes reordering as easy as consumer checkout.
How Endless handles it
Endless gives wholesale buyers a self-serve portal with their negotiated pricing and terms, pulling from the same live catalog and inventory the DTC store uses.
Related terms
Browse the full commerce operations glossary.
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