What is a minimum opening order?
A minimum opening order is the smallest first order you will accept from a new wholesale account, set to cover the cost of onboarding them. Reorder minimums are usually lower. It filters out accounts too small to be worth setting up and signals the level you expect the relationship to operate at.
Setting it too high closes off independent retailers who become reliable repeat accounts; too low fills the books with accounts whose servicing cost exceeds their margin. The number should be derived from onboarding cost, not picked because it sounds serious.
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